Our Research works...

Product  Research  For an Automobile Giant: -  We have test marketed a new product variant  -  We compared the new launch with respect to other    competitive brands in Tamilnadu and Andhra Pradesh.  -  Research resulted in innovative product modifications. For a Public Sector Insurance Company -  We conducted research looking into penetration of personal insurance, satisfaction/dissatisfaction with respect to different insurance policies, evaluation of any other non-conventional distribution channel -  Our recommendations comprised of insight regarding the potential      of different insurance packages with this market. Advertising  Research For a Social Health Organisation -  We studied the effectiveness of a regional ad campaign involving     serious social health issue. -  It was a part of a major social research  carried out at     the behest of a social organisation.  For a Software Training Institute -  We conducted a research to identify the potential of software courses via product testing with potential target customers. -  It was done to find out the software courses that had good demand in the market. For a FMCG Major -   We gave strategic consultations for organising purposive blind test. -   Our suggestions were part of a national launch of a leading hair oil     brand.

Social  Research For AIDS Awareness -   We evaluated the communication campaign to find its effectiveness and its impact on both social and high risk groups. -  It led to adopting strategic media planning for the forthcoming campaigns. A Epidemiological Research -  A fact finding study across entire Chennai Corporation area to come    out with a fool proof statistical data regarding the prevalence of a    life crippling disease.

---